As part of the Study association i.d’s PR committee, I worked on the promotional material and digital communication channels together with Emil Flach and Micha Lionarons. We created a sign up form and printed material (stickers, posters, flyers, etc.).
The posters and floor stickers, which were spread around the faculty, targeted four different groups (bachelor, master, almost graduating and graduated students). By doing this, we tried to make it clear to each group what benefit they would get from the fair. The visual style was based on the branding from the previous year, to keep it recognisable. We did make some adjustments though, like replacing desaturated photos with full-colour ones, to cheer up the overal image.
I learned about the importance of testing multiple scenarios by building the sign up form. Because of a bug in my code, the entries of the first day were lost. We could have prevented this by testing multiple sequential sign ups, instead of just single sign ups. The next year we prevented this problem, by testing more extensively.